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Mark Ellis
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“You dont [sic] mess with a render if you are an experienced videographer,” explained one viewer on my three-week M1 Mac mini review.

I could not disagree with this statement more. I’m building a fast-growing YouTube channel and have edited its most successful videos on an M1 Mac mini.

I even edited a couple of them on the base-spec M1 MacBook Air (yes, the one with ‘only’ 8GB of RAM).

Does that make me any less professional simply because I’ve opted to use machines that don’t boast Apple’s ‘Pro’ moniker? …


But are the developers being too generous?

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Every once in a while, an app arrives which completely transforms your business. I don’t discover them very often, but when I do, it’s hard to remember what life was like before.

That’s exactly what’s happened with Notion.

I started using this platform last year when I launched my YouTube brand. I needed a tool to keep my unorganised ideas organised and ensure my dreadful memory wouldn’t scupper my plans for content domination.

I have no doubt that Notion played a huge role in the supercharged growth I experienced right from the start (and which I’m still experiencing today).

Without…


The M1 isn’t for everyone

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Of all the M1 Apple Macs available right now, there’s one that sticks out like a sore thumb.

It isn’t the iMac for its absence (thus far) of a large-screen variant. It’s not the Mac mini for being the only M1 Mac that comes with zero peripherals. It isn’t even the M1 MacBook Air whose power belies its ancestors.

No, it’s the M1 MacBook Pro.

That computer does not make sense — particularly right now.

Despite this, I’m aware that the MacBook Pro is an important computer for many people. …


Finally — a choice that’s easy to make

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Who’d have thought that by May 2021 we’d have not one but four Apple silicon-based Macs to choose from?

I was among those who doubted the likelihood of an arm-based Mac drawing me away from Intel. Then, I got my hands on the M1 MacBook Air and I fell immediately, head-over-heels in love.

It’s hard not to be impressed by the M1 chip, and I have a sneaking suspicion that those who criticise it simply haven’t laid their hands on a device containing Apple’s first-generation Mac CPU.

The launch of the M1 coincided with the rise of my YouTube channel…


The easiest Apple purchasing decision you’ll make this year

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I had an AirTag emergency last week.

As with so many Apple deliveries over the past 12 months, my order of an AirTag four-pack and two keychain accessories had been delayed.

The date had slipped from 30th April to mid-May. Not ideal when you’re one of the countless reviewers who doesn’t get sent this stuff by Apple.

Thankfully, I’ve somehow built an incredibly helpful Discord community, and one member pointed out that I could grab a single AirTag from a third-party UK retailer for next day delivery. So, I did, and I’ve consequently had one since Saturday.

I needn’t have…


I was using the wrong app all along

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I have the worst memory.

Honestly — if I didn’t have a to-do list from which to work each day, I’d have to sack myself. I’d forget promises, neglect to finish projects and miss those all-important publishing dates.

It’s why, for many years, I’ve relied on to-do list apps to get stuff done. Despite this, I’ve never really prescribed to the ‘Get Things Done’ (GTD) philosophy, because it just feels far too cumbersome for my needs.

But I do love a good, simple to-do list. And, recently, I’ve made a big switch.

The big problem with to-do apps

I’m a fan of simple software. Unless it’s…


Bar two strange omissions…

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The rumours swirled for months about AirTags. They were coming. They weren’t coming. Apple was biding its time. Apple had given up on them. There are too many privacy concerns. They’re too hard to manufacture.

Then, during the opening of the Spring Loaded event in April, AirTags finally appeared.

And, boy did they look like the leaks.

I’ve ordered mine, and I’m both interested and dismayed to discover that the delivery date has already slipped back a couple of weeks. …


Looks like I’ve ruffled a few feathers again

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In my latest YouTube video, I talk about how boring the M1 iPad Pro is. I’ll hold that opinion until Apple does something interesting with iPadOS.

Some people agree with me. In fact, far more than the number who agreed with me about the Apple TV, which was, precisely, one person.

Regardless, I think there’s a consensus about the iPad and its operating system, regardless of which side of the fence you occupy (I’ll get onto that later).

What interests me right now is what the iPads means to us all. …


Avoid scratches, hang them beautifully and gain a proper case!

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I love my AirPods Max. They’re biblically silly when viewed on face value; overpriced, over-engineered and featuring quite possibly the most stupid case ever created for a pair of headphones.

But when you pick them up and place them on your head, all of that silliness evaporates.

The AirPods Max are a stonking pair of headphones. The sound alone justifies the price, and (lack of USB-C charging aside), they’re about as convenient as it gets when it comes to living with headphones on a daily basis.

And then, there’s the build quality. I haven’t held a pair of consumer headphones…


The battle has begun

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I’m a big fan of Apple’s M1 chip. It means you can now buy a computer with just 8GB of RAM and be blown away by what it’s capable of.

No spinning beach balls, no overzealous app management required to keep the ship afloat and no buyer remorse.

It really is transformative. With the M1, using a Mac feels just like using an iPad or iPhone; whatever’s going on inside that aluminium chassis doesn’t get in the way of what you want or need to do.

Only, now, the M1 is starting to filter into the rest of the Mac…

Mark Ellis

YouTube guy. I review and talk about tech. https://www.youtube.com/c/markellisreviews

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