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Has the S25 Ultra Leap-Frogged the iPhone 16 Pro Max?

Hands-on first impressions of Samsung’s latest flagship

Mark Ellis
7 min readJan 23, 2025
Image courtesy of the author

In this post, I’m going to reveal some thoughts about the S25 Ultra following a super-secret hands-on session with it in London last week.

I repeat: this isn’t a full review. That’ll come after I’ve spent quality time with the phone. But I still have lots of thoughts.

Image courtesy of the author

As far as I’m concerned, Samsung’s latest flagship has a lot riding on it. Regular readers will recall my love of the S24 Ultra. I said it was — and it remains — the best smartphone I’ve ever used, overall. The design, display, performance, camera, and overall vibe (check me out) of the device were just utterly brilliant. So much so that I switched to it, full-time, for a huge chunk of 2024.

I’m an iPhone guy, remember. I don’t do that lightly.

So, the big question: is the S25 Ultra capable of continuing my love affair with the iPhone’s arch-enemy?

Specs and pricing

You can pre-order the S25, S25+, and S25 Ultra, today. Thankfully, Samsung saw fit this year to only…

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Mark Ellis
Mark Ellis

Written by Mark Ellis

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