How to Find Your First Freelance Clients (and keep them)

Mark Ellis
5 min readOct 26, 2020
Image courtesy of author

In 2020, there were around 2 million freelancers in the UK — and that number is growing year-on-year.

That’s for good reason: it’s an awesome career choice. I made the leap into independent work several years ago, and I’ve never been happier, wealthier or more in control of my professional destiny.

In that time, I’ve learned how to get more stuff done in a day than I ever thought possible. In turn, that has made my time more profitable while still enabling me to have a personal life.

This isn’t a dream. It’s why 61% of freelancers enter this world out of choice; they want to carve out a career under their own rules, terms and desires.

It’s why I’ve created a SkillShare class designed to help you find those all-important first clients as a freelancer. You can sign-up for a free 14-day trial of SkillShare, below:

Fancy a preview of that class? Read on!

How do freelancers find clients?

If you’ve just entered the world of freelancing or you’re planning on doing so, there’ll be one overriding question on your mind: how do I find my first client?

The good news? They’re out there, waiting for you — right now.

Even better news? You don’t have to spend any money on pay-per-click advertising or give your time away for free to find them.

You just need to lean on some tried-and-tested, sensible tactics which are used by thousands of successful freelancers — including me.

These tactics are focused on:

  • discovering something you enjoy doing and which has value for others;
  • discovering an audience that’s willing to pay for your skill;
  • developing a pitch which makes you interesting; and
  • recognising the value of your time.
Mark Ellis

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