How to Repurpose Content and Save Time: The 4-Stage Process

Fed up with failing at content marketing? You’re missing a trick.

We’re often told that “content is king”, but if that’s the case, why are less than half of marketers effective at it?

After all, it’s just writing, filming and recording your voice, right? Anyone can do that.

Actually — they can. I’m a firm believer that even if you don’t think you’re proficient in any of those areas, you can still tell a great story via blogging, video and podcasting. The problem lies in finding the time to create content for those many channels.

Good news. There’s a way to expedite this process and create multi-channel content without spending countless hours of your time rehashing the same stuff.

I’ve developed a four-stage process for creating multi-channel content that develops from a rough blog post draft to finished article, published video and engaging podcast. It’s satisfying, productive and I’m going to share it with you today.

Stage 1: Just write

If you want to be quicker at anything in life that involves words, just write.

It might be total garbage. You may only use 5% of it. But whatever comes out of your head and falls onto that digital page, it’ll be…