Thanks for the kind(ish) words, Charles 😉 I think this debate simply illustrates that the term ‘click bait’ has lost all meaning.

I agree with everything you say. But here’s the rub: I write headlines and YouTube video titles that encourage clicks. I dislike most of them - I’d rather write more creative headlines. Alas, they don’t draw in the attention (trust me - I’ve tried and have spent many years in marketing) because my audience isn’t large enough. When it is, I hope to invest my time in headlines I enjoy writing. A bit like Peter McKinnon’s ability to write a single word YouTube title and gain hundreds of thousands of views.

It’s marketing at the end of the day, Charles. But as a creator, the misconception of clickbait/tabloid headlines/whatever you want to call them, is frustrating - trust me.