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What My Audience Really Thinks About AI on Smartphones

The answers… may not be a surprise

Mark Ellis
8 min readJan 28, 2025
Mark Ellis surrounded by different smartphone AI logos.
Image courtesy of author

I’ve mentioned this before, but I feel I need to illustrate the point once again: I’m not against AI. At all.

There’s a very simple reason for this — it has transformed operations behind the scenes in my business. Tasks that once took thirty minutes now take seconds. Our YouTube video titles are better because of AI and, as a result, often perform better. The need to spend thousands on sound treatment for my studio was erased, overnight, thanks to AI.

Image courtesy of author

I’m just desperately bored of consumer-facing AI.

Don’t get me wrong — I’m impressed by it. It’s hard not to be when you can make stuff vanish from photos and tweak the individual audio components of a video shot on a smartphone.

The problem is that smartphone manufacturers appear to have fallen on AI as a clutch during their launch campaigns for new devices and treat it as a giant pissing contest against the competition.

Clutches and pissing contests in tech are deeply uninteresting.

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Mark Ellis
Mark Ellis

Written by Mark Ellis

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